On average, videos that include captions see a 12% increase in watch time over videos that do not. Luckily, one of the simplest methods for boosting viewership and engagement on YouTube is to add accurate captions to your videos. What may have started as a platform for sharing personal videos is proving to be a valuable tool that helps businesses boost their brand visibility.Īs YouTube continues to dominate marketing and advertising efforts, content creators must identify the best ways to build audiences. YouTube is the most popular online video site in the US, with roughly 90% of digital consumers tuning in regularly.
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